Perfect Setting for Tomorrow.
With its roughly 120 stores – spread across three levels – the retail spectrum of EAST SIDE MALL will accommodate the needs of many thousand people who will live, work and hang out in this quarter.
Add to this the residents in the greater area, the people working at Oberbaum City directly east of the quarter, and the office workers of the headquarters of Universal, Coca Cola, and MTV/Viva along Stralauer Allee. In addition to local residents, the location draws visitors from all over the world by the tens of thousand, making this one of the most heavily frequented areas in Berlin. Accordingly, the site's fashion focus and role in the non-discretionary retail sector will be duly considered. Another focus will be on gastronomy, with a large, diversified food court being contemplated, among other things.
1.5 million visitors p.a.
development volume (c.):
Total: 750,000 sqm GBA
150,000 sqm GBA residential
115,000 sqm GBA residential/hotel
55,000 sqm GBA entertainment
90,000 sqm GBA retail
Global Meets Local.
EAST SIDE MALL is located in one of the most popular and most highly frequented areas of Berlin. Situated directly in the neighbourhood, the East Side Gallery attracts 3 million visitors annually, while Mercedes-Benz Arena draws 1.3 million, and the “Warschauer Strasse” underground/rapid transit station is used by around 85,000 commuters a day. Indeed, it is an area equally popular among locals and visitors from all over the world.
Superior Location Meets Superb Connectivity.
The transportation access of the new mall is just as perfect as its location. The “Warschauer Strasse” underground/rapid transit station, which is used by 85,000 commuters and generates extra footfall, is located in the immediate vicinity. Several arterial roads pass in direct proximity of the property. Another aspects that makes the EAST SIDE MALL particularly attractive to motorists is its proprietary underground car park of 760 parking spots.
The access options of EAST SIDE MALL are ideal. The “Warschauer Strasse” underground/rapid transit station and the popular East Side Gallery are just a few steps away. Several driveways from Mühlenstrasse and Warschauerstrasse provide access for motorists.